Written by: Katy McDonald
So far, things are great! My social media account has been growing at a nice and steady pace. I’ve gained about 89 followers organically from just following accounts that have similar content as mine, liking their posts, and definitely from using #hashtags. These strategies have proved to be incredibly useful in growing my account, but I have also noticed that there are a lot of accounts that will unfollow you if you do not follow back immediately. In the early stages, I noticed it was hard to get past 40 followers because a lot of the traffic my page was receiving wasn’t people who were interested in my content, but rather just interested in gaining followers. Now that I have pushed past that point, I am finding that gaining followers is more geared towards my content and how much they enjoy what I post, which is awesome! Going forward I am also going to work harder at engaging with other people’s stories and commenting on their posts, even if it’s just simple emojis!
I’ve even made a plant friend online, @plantsbywyatt, who interacts with almost every post I make and comments on my posts too! I think that making friends online has been one of the more exciting and fun parts of this project.
Something I talked about wanting to make sure I accomplish is creating an aesthetic for my page. I really have enjoyed messing with my stories on Instagram and seeing how I can make my aesthetic my own. I have found that for stories that require multiple pages of content, like my informational stories, I tend to just stick to a default format that Instagram creates because it’s hard to put a lot of effort into 4-6 posts at the same time. Despite this, I still do try to be consistent and use the same filters and text styles to maintain that consistency in the design. I also like to take that format and change something slightly to keep the audience interested in my content. I am also happy with how my photos look and I think that sticking to a consistent editing style is helpful to create a cohesive page. I don’t want all of my content to look the same because I want my page to be more organic and natural, which makes sense for a plant/nature page.
Other than these minor challenges, I think we all know what I struggle with the most… POSTING ON TIME. I had a tough week the last week and was not motivated to post or create content and I fell a little behind. I knew this was going to be a challenge for me because I’m already not great at posting on my own social media, so I’ve slowly been trying to build up my feed again so that I can finish strong and keep growing my following. I do agree that consistency is key, so I’m going to keep at it so that I can provide better content for my audience.